Combine $12 million and $2 million worth of Swarovski Elements, and that's approximately how luxurious the 2011 Victoria's Secret Fashion Show will be. This year's highly anticipated show will have no shortage of exciting costumes, all of which were carefully handcrafted by trained artisans, diligently working under the watchful eyes of lead creators, Todd Thomas, Collection designer, and Sophia Neophitou-Apostolou, Collection creative designer. The extravagant show will boast multiple exciting themes this year, including Ballet, Super Angels, Passion Play, Angels Aquatic, I Put a Spell on You, and Club Pink.
Thomas compared the fanfare of the runway show to that of a Broadway production. "The process is long and you have to stay on schedule....It can be beautiful, whimsical and dreamy at the beginning, then dark and mysterious. The Club Pink ending is youthful and vibrant,” explained Thomas. “We work in a land of pure fantasy and with the best artisans in the world whether they are artists or beaders.”
This year's show marks Swarovski's ninth straight year of collaboration with Victoria's Secret. A total of 2 million Swarovski Elements will adorn the various costumes, including Angel wings, custom-made lingerie pieces, and glistening footwear by designer to the stars, Giuseppe Zanotti
The lingerie powerhouse brand's Manhattan office was filled with beautiful faces as all 38 models—15 newcomers—streamed in for their sexy fittings. The show will feature a total of 69 costumes and 31 sets of Angel wings. This year’s lineup includes famous faces.
This year's performers include Kanye West, Maroon 5 and Nicki Minaj. The show is set to film on Wednesday, November 9 at the 69th Street Armory in New York. The final show will air Nov. 29 on CBS and also online at #CBS@VictoriasSecret.
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